In pre-production, what term refers to a visual guide that represents the skeletal framework of a media product?

• A. Wireframe
• B. Storyboard
• C. Mood board
• D. Prototype

Answer: (A)

A wireframe is a visual guide that outlines the basic skeleton of a media product, showing where elements sit and how users will navigate through the interface without detailing the visual design. In pre-production, this helps teams plan layout, content hierarchy, and interaction flow—like placing headers, images, menus, and content blocks where they will go. It serves as a blueprint for the structure before visuals and styling are added.

A storyboard, by contrast, maps out a sequence of scenes and actions for video or animation. A mood board gathers colors, textures, and overall look and feel. A prototype is a functional, interactive model used to test how the product works. The description of a skeletal framework aligns most closely with a wireframe.