What components should be included in a mood board?

• A. Images, colors, text, annotations, fonts, and a title.
• B. Cameras, lenses, lighting, and grip equipment.
• C. Budget lines, vendors, and invoices.
• D. Character bios, plot summary, and dialogue.

Answer: (A)

A mood board is a visual planning tool that communicates the look, feel, and style of a project. It brings together elements that set the direction before production begins. The best answer includes imagery to show the desired vibe, a color palette to establish tone, typography to hint at font style and readability, and annotations with a title to explain the decisions and give context. Images provide the visual reference for texture, mood, and composition; colors define warmth or coolness and the overall atmosphere; fonts convey personality and how text will read in the final material; and notes help teammates understand why those choices were made and how they’ll be used. The title labels the board and keeps the direction clear. Choices that focus on equipment, budgeting, or story details relate to production logistics or narrative content, not the visual direction the mood board is meant to convey.