What is a mood board?

• A. A financial plan for budgeting.
• B. A visual tool to generate a 'feel' or 'style' for a media project, assisting in creative idea generation.
• C. A script writing template.
• D. A storyboard for shot sequencing.

Answer: (B)

A mood board is a visual tool to capture the look and feel of a project. It gathers images, colors, textures, typography, and other visual cues to convey the intended mood, style, and atmosphere. By collecting these elements, it helps generators of ideas see and experiment with a cohesive aesthetic early on, guiding decisions about color palettes, lighting, and overall design direction. It also serves as a communication touchstone for the team and stakeholders, ensuring everyone shares the same vibe before moving into production. It isn’t a financial plan for budgeting, a script-writing template, or a storyboard for shot sequencing—the mood board focuses on vibe and visual direction rather than structure, dialogue, or sequence.