Which statement about audience demographics is false?

• A. They help tailor content to meet audience needs.
• B. They involve factors like age, location, and income.
• C. They guide distribution strategies.
• D. They are irrelevant to content and style.

Answer: (D)

Audience demographics are the details about who the audience is, and they shape both what you create and how you present it. Knowing factors like age, location, income, and interests helps you tailor content to fit what the audience needs and expects, including the topics you choose, the tone and language you use, and the examples or visuals that will resonate. These details also guide distribution strategies—where and when the audience is likely to see the content, which platforms they prefer, and what formats work best for them.

So, the statement that demographics are irrelevant to content and style is false. They actively inform both what you produce and how you style and deliver it. The other statements align with this idea: demographics help tailor content to meet needs, they involve factors such as age, location, and income, and they guide distribution decisions.