Which statement correctly contrasts secondary and primary research?

• A. Secondary research is quicker and less costly than primary research.
• B. Primary research is quicker and less costly than secondary.
• C. Secondary research always provides tailored insights.
• D. Primary research is never costly.

Answer: (A)

Understanding how secondary data differs from primary data in terms of speed and cost is what this is testing. Secondary research uses data that’s already collected, such as reports, articles, and datasets, so you can access it quickly and with lower expense. Primary research involves gathering new data specifically for your study, which means designing the research, recruiting participants, collecting responses, and analyzing results—steps that take more time and money. So the statement that secondary research is quicker and less costly than primary research is the best contrast. The other options aren’t as accurate: primary research isn’t inherently quicker or cheaper, secondary data isn’t always tailored to your needs, and primary research can be costly.